|From the Publisher|
Highly targeted and intensely personal.
Those words apply to so much of this month’s edition of Medical News.
|Mark Your Calendar|
Upcoming March of Dimes Events
March of Dimes works year-round to bring awareness and funding to the organization’s mission of creating stronger, healthier babies.
|Personal & Precise|
The Continued Push Toward Targeted Therapies
In his recent State of the Union address and again a few days later at the White House, President Barack Obama outlined his $215 million Precision Medicine Initiative.
|Best Case Scenarios|
CorrectChemo Measures Cancer’s Response to Therapeutic Agents
While the patented technology might be complex, the premise behind it is straightforward … not every chemotherapy agent is equal in every patient.
|By the Numbers: The Latest Stats on Cancer|
Death rates down, more work awaits
As the ‘official sponsor of birthdays,’ the American Cancer Society (ACS) found a reason to rejoice in their latest report – Cancer Facts & Figures 2015.
|ONcology Rounds: Prostate Cancer|
Urology Associates Offering New Fusion Biopsy
Urology Associates, PC, introduced targeted MR/US fusion biopsy in late January, becoming the first urology practice in the state to offer the new technology to patients with elevated and/or rising PSA levels.
|ONcology Rounds: Breast Cancer|
New Drug Seen as Possible ‘Game Changer’
Last month, Pfizer Inc. received Food and Drug Administration accelerated approval of Ibrance® (palbociclib) in combination with letrozole for the treatment of postmenopausal women with estrogen receptor-positive, human epidermal growth factor receptor 2-negative advanced breast cancer as first-line endocrine-based therapy for their metastatic disease.
|Marketing & the Media|
Avoiding Mixed Messages in Healthcare Communications
From Tweets and blogs to newspapers and websites, more channels for communication mean more room for error in healthcare marketing.
|A Look Inside|
How Internal Communications Can Make or Break Hospital Marketing
How many employees comprise your marketing team?
A marketing manifesto
With better understanding of the human genome, physicians and researchers have opened up exciting new lines of personalized medicine where providers deliver radiation with pinpoint accuracy and tailor treatments to fit a patient’s unique needs.
|The Evolution of Hospital Marketing|
Jarrard’s Intriguing Look into a Shifting Industry
Ever wonder how your hospital’s marketing efforts stack up to competitors? If so you’re not alone.
|PHYSICIAN SPOTLIGHT: The Push to Palliate Cancer Symptoms|
Jim Meadows, MD, Leads the Charge for Tennessee Oncology
While studying medicine in southern California, Jim Meadows, MD, balanced the demands of education with activities such as rock climbing and motorcycle trips through the high desert – things that might surprise many of his patients.
Brief business news items from the local healthcare community.