Current Nashville Medical News

From the Publisher

Highly targeted and intensely personal.

Those words apply to so much of this month’s edition of Medical News.

March of Dimes: Making a Difference for Tiny Tennesseans | March of Dimes Tennessee, Prematurity, Pre-term Birth, Early Elective Induction, Early Elective Delivery, Birth Defects, Tamara Currin, Phil Toothman, Tennessee Department of Health, Tennessee Hospital Association
March of Dimes: Making a Difference for Tiny Tennesseans

January is National Birth Defects Prevention Month.

March is in the name.

November is National Prematurity Awareness Month.

March of Dimes Celebrates Outstanding Community Nurses at Annual Gala | March of Dimes, Nurse of the Year, Marilyn Dubree, Beth Davidson, Megan Simmons, Amy Charlton, Joey Kerrigan, Sherrie Jackson, Carey McDonald, Corinna Dransfield, Diana Moses, Benjamin Smallheer, Catherine Norvell, Carrie Plummer, Karen Hande, Jie Deng, Nicole Brooks, Megan Shifrin, Lori Patterson, Mary Visceglia
March of Dimes Celebrates Outstanding Community Nurses at Annual Gala

Nurses from across Middle Tennessee gathered to honor outstanding colleagues during the fifth annual March of Dimes Nurse of the Year Awards.

Mark Your Calendar

Upcoming March of Dimes Events

March of Dimes works year-round to bring awareness and funding to the organization’s mission of creating stronger, healthier babies.


Personal & Precise | Personalized Medicine, Precision Medicine, Genomics, Tumor Typing, Genetic Mutation, Sarah Cannon Research Institute, SCRI, Holli Dilks, Andy Corts, Syapse
Personal & Precise

The Continued Push Toward Targeted Therapies

In his recent State of the Union address and again a few days later at the White House, President Barack Obama outlined his $215 million Precision Medicine Initiative.

Best Case Scenarios | DiaTech Oncology, Cancer Profiling, Apoptosis, Cancer Cell Death, CorrectChemo, Microculture-Kinetic Assay, MiCK Assay, Vanderbilt University, Robert Henry
Best Case Scenarios

CorrectChemo Measures Cancer’s Response to Therapeutic Agents

While the patented technology might be complex, the premise behind it is straightforward … not every chemotherapy agent is equal in every patient.

By the Numbers: The Latest Stats on Cancer | Cancer, Oncology, Cancer Death Rates, Mortality Rates, American Cancer Society, Cancer Facts & Figures 2015, Lung Cancer, Breast, Cancer, Prostate Cancer, Pancreatic Cancer, Colorectal Cancer, Margaret Foti, Julie Fleshman, John Seffrin, Precision Medicine Initiative
By the Numbers: The Latest Stats on Cancer

Death rates down, more work awaits

As the ‘official sponsor of birthdays,’ the American Cancer Society (ACS) found a reason to rejoice in their latest report – Cancer Facts & Figures 2015.

ONcology Rounds: Prostate Cancer | Prostate Cancer, Dr. William Mitchell, Liquid Biopsy, Dr. David Morris, Urology Associates, UroNav, Invivo, MR/US Fusion Biopsy
ONcology Rounds: Prostate Cancer

Urology Associates Offering New Fusion Biopsy

Urology Associates, PC, introduced targeted MR/US fusion biopsy in late January, becoming the first urology practice in the state to offer the new technology to patients with elevated and/or rising PSA levels.

ONcology Rounds: Breast Cancer

New Drug Seen as Possible ‘Game Changer’

Last month, Pfizer Inc. received Food and Drug Administration accelerated approval of Ibrance® (palbociclib) in combination with letrozole for the treatment of postmenopausal women with estrogen receptor-positive, human epidermal growth factor receptor 2-negative advanced breast cancer as first-line endocrine-based therapy for their metastatic disease.


Marketing & the Media | Rosemary Plorin, Lovell Communications, Healthcare Marketing, Hospital Public Relations, Crisis Communications, Nashville Media and Marketing
Marketing & the Media

Avoiding Mixed Messages in Healthcare Communications

From Tweets and blogs to newspapers and websites, more channels for communication mean more room for error in healthcare marketing.

A Look Inside | DVL Seigenthaler, Nicole Cottrill, Hospital Communications, Internal Communications, Hospital Marketing, Healthcare Marketing
A Look Inside

How Internal Communications Can Make or Break Hospital Marketing

How many employees comprise your marketing team?

Personalized Messaging | Healthcare Marketing, Chris Bevolo, Target Marketing, Target Audience, Digital Marketing, Content Marketing, ReviveHealth, Interval Health, Joe Public
Personalized Messaging

A marketing manifesto

With better understanding of the human genome, physicians and researchers have opened up exciting new lines of personalized medicine where providers deliver radiation with pinpoint accuracy and tailor treatments to fit a patient’s unique needs.

The Evolution of Hospital Marketing | Jarrard Phillips Cate and Hancock, Jarrard Inc., Kim Fox, Hospital Marketing Survey, Healthcare Marketing Trends, Saint Thomas Health
The Evolution of Hospital Marketing

Jarrard’s Intriguing Look into a Shifting Industry

Ever wonder how your hospital’s marketing efforts stack up to competitors? If so you’re not alone.

Feature Profiles

PHYSICIAN SPOTLIGHT: The Push to Palliate Cancer Symptoms | Jim Meadows MD, Tennessee Oncology, Palliative Care, Symptom Management, Pain Management, Cancer
PHYSICIAN SPOTLIGHT: The Push to Palliate Cancer Symptoms

Jim Meadows, MD, Leads the Charge for Tennessee Oncology

While studying medicine in southern California, Jim Meadows, MD, balanced the demands of education with activities such as rock climbing and motorcycle trips through the high desert – things that might surprise many of his patients.

HEALTHCARE ENTERPRISE: Laser Focus: Alliance Oncology Partners with Hospitals, Providers to Offer Comprehensive Radiation Oncology Services | Alliance Oncology, Radiation Therapy, Greg Spurlock, Stereotactic Radiosurgery, Intensity Modulated Radiation Therapy, IMRT, Image Guided Radiation Therapy, IGRT, Joint Venture, Cancer Center, Alliance Healthcare, CyberKnife
HEALTHCARE ENTERPRISE: Laser Focus: Alliance Oncology Partners with Hospitals, Providers to Offer Comprehensive Radiation Oncology Services

There’s no substitute for experience.

Grand Rounds

March 2015
Brief business news items from the local healthcare community.