Women to Watch

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AutoImmune Disorders Focus

Assembling the Pieces: The Challenges of Autoimmune Diseases | Autoimmune Disease, Christian Rhea, MD, Heritage Medical Associates, Bobo Tanner, MD, Vanderbilt University, Seth Banks, MD, TriStar Summit Medical Center, Lupus, Type 1 Diabetes, Autoimmune Research, Antinuclear Antibodies
Assembling the Pieces: The Challenges of Autoimmune Diseases
Endometriosis, type 1 diabetes and rheumatoid arthritis all fall under the oversized patio umbrella of autoimmune diseases...
MELANIE KILGORE-HILL

The War Against Lupus | Autoimmune Disease, Lupus, Bobo Tanner, MD, Vanderbilt University, Benlysta
The War Against Lupus
In the world of autoimmune diseases, lupus remains one of the least understood, yet most complicated, diagnoses. The problem, rheumatologists say, is the mixed onset of symptoms from one patient to the next...
MELANIE KILGORE-HILL

Communication Models Focus

Crisis Mode | Crisis Communications, Molly Cate, Jarrard Phillips Cate & Hancock, Natural Disasters, Medical Errors, Corporate Malfeasance, Healthcare Marketing
Crisis Mode
People will talk.There are few givens in life, but one thing you can count on is that bad news travels fast. Clearly articulating your message can prove challenging under the best of circumstances...
CINDY SANDERS

Dear Addy
Expert Advice from Area Advertising, PR Executives

Dear Addy:

I am part of the large healthcare industry in the Nashville area. What is your best advice to help set our organization apart and to keep us on the straight and narrow when it comes to effectively telling our story? 

— Part of the Healthcare Pack...


CINDY SANDERS

The Move from Social Media Marketing to Social Business Strategies | Social Business Tools, Social Marketing, Andrew Dixon, Igloo Software, Social Business Strategy, Microblogging, Wiki, Forums, Digital Media, Marketing Tools
The Move from Social Media Marketing to Social Business Strategies
Earlier this year, Andrew Dixon, senior vice president of marketing and operations with Igloo Software and the former chief marketing officer for Microsoft Canada,...
CINDY SANDERS

Primary Care Focus

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